Message Development Workshop
Media Myth: “The medium is the message.”
- Marshall McLuhan
Reality: “The MESSAGE is the message.”
- Jim Cameron
What's YOUR message?
Whether in print or in person, on TV or on a panel, effective communication skills can only succeed if you have something to say. Our workshop helps you build those messages — then teaches you how to deliver them effectively.
Based on his broadcasting and journalism career of more than 30 years, Jim Cameron will guide you and your colleagues through a thought-provoking workshop to build your company’s positioning statement. In a half-day you’ll learn:
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What kind of messages stakeholders, customers, and journalists view as credible and memorable.
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How to reinforce those messages with the right “proof points,” to make your messages credible to even the most skeptical reporters.
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How to deliver these messages, early and often, in media interviews, sales pitches and informal communications.
A warm, witty and experienced facilitator, Jim Cameron helps you craft your core messages and shows how to fine-tune your messages for every occasion and audience. In just a few hours, you’ll save weeks of consensus building as your communications consultant brainstorms with your team to hone your talking points to razor sharpness.
At a significant discount, you may combine the Message Development Workshop with our other workshops:
All workshops include use of our A/V equipment and follow-up telephone consultation for 90 days at no additional charge.